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Reblogged from anotherdayinadvertising  3 notes

Everton Two, Liverpool One

thingsiveseeninadvertising:

When Everton FC wanted to open a store in Liverpool’s new shopping centre, they needed to come up with a name.

They couldn’t just call it ‘The Everton Store’, because everyone knew that was at their home ground, Goodison Park.

Their first store, in other words.

So they changed the name of the original store to ‘Everton One’. And called their new store ‘Everton Two’.

Now everyone knew which store they were talking about in their advertising.

But there’s another reason they settled on ‘Everton Two’. And that’s because the shopping centre is called ‘Liverpool One’.

So in every advertisement, website and leaflet, the address became… ‘Everton Two, Liverpool One’.

via Predatory Thinking

Genios!!

Reblogged from driftingfocus  52,777 notes
lewisiarediviva:

madamate:

benppollack:

JC Penney’s new ad for Father’s Day
The text reads: 
“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.” The text at the bottom reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”

A++

Reasons why JC Penny kicks ass.

lewisiarediviva:

madamate:

benppollack:

JC Penney’s new ad for Father’s Day

The text reads: 

“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.” The text at the bottom reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”

A++

Reasons why JC Penny kicks ass.